With lots of help from local design firm Farouki Farouki, chef and restaurateur Justin Devillier and his wife and partner Mia launch their third restaurant Justine on Chartres Street in the Vieux Carré.
On the ground floor of the mixed-use, May & Ellis apartment building (formerly the Hurwitz Mintz building) behind a row of French doors, one can get a glimpse of hot pink neon and cane-bottom dining chairs, an unusual combination for a Parisian brasserie, but in the historic French Quarter, it’s a perfect fit. Justine is the third restaurant from James Beard award-winning chef Justin Devillier, an elegant and funky addition to the family of Uptown’s La Petite Grocery and Balise Tavern in the Warehouse District.
The Devilliers tapped local design firm Farouki Farouki to transform the long, narrow space into a dynamic, unique and captivating brasserie, and we have to say they succeeded above and beyond expectations. “To achieve the level of intimacy we desired, we needed to break it down into several different spaces,” says Caroline Farouki. “It forced us to create different environments which in the end, is what makes Justine so special.” From the casual “sidewalk cafe” feel in front to the more formal and romantic barroom towards the back, the restaurant offers alternate atmosphere’s to please the changing whims of its patrons.
Aside from the restaurant’s problematic dimensions, Farouki Farouki were also forced to work around a suspended ceiling that had been installed by the building’s landlord for acoustical attenuation between the eatery and the tenants living above it. “We couldn’t penetrate it [suspended ceiling] and we couldn’t hang anything weighing more than five pounds from it,” explained Farouki. Most of the lighting throughout the space is at sconce level or lower, from tape lights to table lamps. “I think that was actually a great learning lesson to realize that this [lighting scheme] created an incredible ambiance” says Farouki.
Caroline and her husband Sabri Farouki traveled to Paris with the ownership team to research the design of classic French brasseries and, of course, to shop for items to put in the new restaurant. One such item is a butcher shop marquee, currently hanging above the kitchen window in Justine. In keeping with that theme, Devillier also discovered a mounted cow’s head at one of the many flea markets they visited. “Further on in the design, we knew we wanted it to go above that particular banquette, but the scale was too small,” says Farouki. “We were thinking about cow competitions in France and how when a cow wins ‘best in show’ they drape what’s basically like a floral lei around their neck.” To beef-up the scale, the team designed a floral wreath that was executed by Mitch’s Flowers on Magazine Street. Then, in keeping with their over-the-top design, they ringed the mounted head in pink neon.
Aside from the floral wreath, Farouki Farouki worked with lots of local artisans to create this gorgeous and imaginative space. The French-inspired, herring bone wood floors were created by Vision Wood; the custom-designed terrazzo, a common, yet beloved characteristic of many New Orleans’ environments was installed by Terrazzo Masters out of Metairie; the mill work company Construct executed the design for the brass shelving behind the bar, plus all of the restaurant’s banquettes and cabinetry; and finally, eKraemer Fine Metal & Woodwork fabricated all of the custom lighting.
One particular piece in the restaurant traveled all the way from New Orleans to New York and back again. The ownership team desired a big, showy splash behind the bar and Caroline Farouki found the large, Greek statue that seemed a perfect fit at The Elizabeth Street Gallery in New York. “It’s a French cast iron statue that was actually commissioned by a family here in New Orleans way back when,” says Farouki. “I don’t know how it ended up leaving New Orleans and ended up in New York, but we’re kind of bringing it back to its home at Justine, so it’s a really special piece.”
From the girl riding a tiger in the sidewalk cafe to the colorful, city map murals in the back, Justine’s art was led by two very distinct teams. The first team led by local artist Ellen Macomber was selected by the Devilliers themselves. “Mia and Justin were at Jazz Fest and saw this mural and were like, we want this in the back room,” explains Farouki. The blue mural was a piece done originally by Macomber for the tricentennial celebration at the New Orleans Jazz & Heritage Festival in 2018. To balance the room, and the dual design of the entire restaurant, Macomber collaborated with a French artist to create the pink Paris mural on the opposite wall.
The second team was a joint effort by Farouki Farouki and a graphic art design group out of Denver dubbed The Made Shop. Inspired by Parisian sidewalk cafes, buskers and street art, the Denver took these concepts and ran with it. “They found these incredible pages from vintage French comics and they chose the subjects and blew it up to large scale,” explains Farouki. “It is so unique and it’s really fun and it really makes the space unique and special. We really enjoy working with them. They inspire us, we inspire them.” From the tiger-riding burlesque woman in the front to the old French man stealing a bottle of wine in the back hallway, these graphics, in combination with pale pink tile work and hot pink neon, are what give Justine a fun and frivolous vibe not found in your typical brasserie.
*Article originally published in the April 2019 issue of New Orleans Living Magazine